Digital Digest

Artificial Intelligence (AI) is a major buzzword at the moment and all we can think about here at Blue Chip Digital, is 'The Terminator’ (ok maybe thats a little bit extreme). Hollywood has done a great job of convincing us that the progression and development of AI...

Last month Instagram rolled out one of their most significant updates to date - the ability to tag products in your images.   With Facebook Zero destroying organic reach on Facebook in January 2018, Instagram has stepped up and is taking the crown as the B2C...

Introduction To Facebook Zero Digital marketers and business’ across the globe have been swept by the tsunami that is *que dramatic music* Facebook Zero! What is Facebook Zero? Facebook Zero is an algorithm change/initiative rolled out by Facebook in 2012 that...

In July 2018 Google is introducing "The Mobile Speed Update”, or Mobile Speed Update.   Google changes its algorithm over 500 times a year. In the past, Googles algorithm changes have had the ability to make or break a business. The importance of staying on top of...

What is a Digital Presence? Essentially it encompasses your online existence, as a business. The strength of your digital presence comes down to how easily your business can be found online either through a search or just merely existing in the digital ecosystem.So,...